Cannes Lions Showcase

Ainukordne võimalus näha rahvusvahelisi hinnatuid reklaamfilme ja loovtöid!

1,5-tunnine seanss, mis toob ekraanile eelmise aasta juunis Cannes Lionsil pärjatud parimad reklaamfilmid ja case study’d.
2024. aasta juunis tuli Prantsusmaal Cannes’s kokku globaalne loov kommunikatsioonitööstus, et selgitada välja maailma parimad. Juba 71 aastat järjest toimuv Cannes Lions Festival of Creativity toob maailma pealt kokku meie ajastu säravamad arvamusliidrid, innovaatilised ideed ja loovkogukonna.
2024. aasta Showcase’i teeb eriliseks asjaolu, et kinoseansil linastuvaid välimeedia loovtöid on hinnanud ka esimene eestlane Cannes Lionsi žüriis – Tabasco loovjuht Kerstin Kessu Raidma.

Cannes Lions Showcase’i toob teieni Lions Festivalide ametlik esindaja Northern Lights Group.

Kinoseansil näeb:

• Kuidas kampaanias rääkida minevikust, aga vaadata samal ajal julgelt tulevikku?
• Kuidas teha reklaamkampaania 50 aastat vanale monumendile?
• Keda võiks kõnetada see, kui näidata ühe teatrimaja ehitust?
• Eesmärk on suurendada kogu rahva seotust ja luua sildu inimeste vahel – mitte just kõige kergem loovkommunikatsiooni ülesanne, mis ometi lahenduse leidis.
• Teame, et huumor on turunduses pigem positiivne tegur, kuid kas on hea mõte kaasata kampaaniasse riigi suurim satiirik?
• Mis võib juhtuda, kui astume mugavustsoonist ise välja ja kutsume seda ka teisi tegema?
• Märksõnaga “Taani” seostub ka meil hea ja innovaatiline disain, aga austraallaste jaoks on sellel veel üks peidetud varjund.

Lisaks tuleb vaatamisele üle 40 klipi ja ülaltoodu oli vaid väike osa ühe Grand Prix võitnud kampaania kirjeldusest.

Seanss on inglise keeles ja/või ingliskeelsete subtiitritega.

ENG

A unique opportunity to see internationally acclaimed commercials and creative works on the big screen in Estonia!

An exclusive 1.5-hour screening will occur at Tartu Elektriteater, showcasing the best commercials and case studies awarded at last year’s Cannes Lions in June.
In June 2024, the global creative communications industry gathered in Cannes, France, to determine the world’s best. For 71 years, the Cannes Lions Festival of Creativity has brought together the brightest opinion leaders, innovative ideas, and the creative community of our time.
The 2024 Showcase is special because the creative works in outdoor media featured in the cinema have also been judged by the first Estonian on the Cannes Lions jury—Kerstin Kessu Raidma, Creative Director at Tabasco.

The screening will be in English and/or with English subtitles.

The Cannes Lions Showcase is brought to you by the official representative of the Lions Festivals, Northern Lights Group.

Does Creativity Have a Future?

What can we expect from the cinema screening of the world’s best commercials and campaigns this time?

• How can a campaign talk about the past but celebrate the future?
• What kind of advertisement values historical heritage without carrying musty air?
• How do you create an advertising campaign for a 50-year-old monument? Who might be intrigued by showcasing the construction of a theater building?
• In what way can a campaign reduce an elitist image?
• The goal is to increase public engagement and build bridges between people – not the easiest task for creative communication, but one that finds a solution.
• We know that humor is generally a positive factor in marketing, but is it a good idea to involve the country’s biggest satirist in a campaign?
• What can happen when we step out of our comfort zone and encourage others to do the same?
• The keyword “Denmark” is associated with good and innovative design, but for Australians, it has an additional connotation…
• If a campaign is called “Play It Safe” and represents anything but that, how does such cognitive dissonance impact the viewer, listener, consumer, or citizen?
• The importance of music to our senses has never been underestimated. We’ll hear an original song created for an advertisement that garnered hundreds of thousands of listens on Spotify alone.

And that’s not all – nearly 40 clips will be screened, and the above is just a description of one Grand Prix-winning campaign.